The ".xxx" TLD on repeal

The top-level domain proposal of .xxx was rejected back in March of 2007, is back again after a review panel determined it was incorrectly rejected. Read about it here. I still think it's a bad idea (as I said back in March 2007), but one that is ultimately unavoidable. As I said back then, once .xxx gets approved, we here at WWU are duty bound to register wwu.xxx ourselves, lest some nefarious elements register it and advertise Hot WWU Coeds on it. Most of the registrations in that domain will be such 'defensive' registrations, and will earn the registrar a lot of money just from that.

ICANN is deliberately opening up new top-level-domains, because there has to be more than just .com/.org/.edu (and sometimes .net) for non-country-specific sites (co.uk, .hk, .ch). As each new TLD comes along, we dutifully register it. And we'll keep doing that, because we have a brand to protect.