Thursday, September 16, 2004
September Info Security ad-counts
I got my "information security" mag today. As with my August post here is the ad counts.
The big movers this month are just plain more ads, plus an increase of widgets. This is a subjective definition of 'widget' at work here that may be responsible for the change in allocation. A widget, at least this month, is a software or hardware package that is purchased to do whatever. Security Service Management is hiring another firm to manage your security for you (which may include widgets as part of the deal). Some widgets require a subscription for updated definition files for whatever, I do not consider these "security service management" since the management is automated.
Other then that, the spreads look similar to what they did last month. FUD still moves widgets more than the ease-of-use factor. This would change if the patch-management widgets would stop hyping panic over patching and start hyping the ease of use angle, something that might be more effective in luring harried admins.
I may have to include a new category next month, "other" in the product department. There are a few ads that don't fit the three buckets, notibly a head-hunter firm. We'll see next week.
| FUD | We-are-nifty | Hard-made-easy | Regulatory | |
| Security Service Management | 1 | 5 | ||
| Widgets | 8 | 3 | 6 | 1 |
| Training | 1 | 4 | ||
| In-house ads | 2 | 2 | ||
| total ads | 33 |
The big movers this month are just plain more ads, plus an increase of widgets. This is a subjective definition of 'widget' at work here that may be responsible for the change in allocation. A widget, at least this month, is a software or hardware package that is purchased to do whatever. Security Service Management is hiring another firm to manage your security for you (which may include widgets as part of the deal). Some widgets require a subscription for updated definition files for whatever, I do not consider these "security service management" since the management is automated.
Other then that, the spreads look similar to what they did last month. FUD still moves widgets more than the ease-of-use factor. This would change if the patch-management widgets would stop hyping panic over patching and start hyping the ease of use angle, something that might be more effective in luring harried admins.
I may have to include a new category next month, "other" in the product department. There are a few ads that don't fit the three buckets, notibly a head-hunter firm. We'll see next week.
<permalink> posted by riedesg : 9:52 AM
